SHERRILL — The nomenclature is no coincidence — The Greenhouse Brew, a new coffee house on Sherrill Road, is equal parts coffee shop and, yes, greenhouse.
But it’s also more than just an eatery to co-owners Andrew Gracey and Jamie Woolsey, Central New Yorkers who, with their experience, hope to germinate an eclectic, educational venue.
“This looks like, feels like, tastes like and smells like a natural extension of who we are as people,” Gracey said. “This wasn’t a ‘Gee, we think we can sell something groovy here’ kind of a situation. If anything, it’s trying to gently lead people into being willing to consider leaning into a cleaner direction.”
The Greenhouse Brew, formally a flower shop, appeared to Woolsey and Gracey as a turnkey business they could “significantly build upon.” The shop had closed in September but reopened under Gracey and Woolsey in the fall of 2018.
They offer a rotating menu of food types from all over the world, Gracey said. They also plan on offering tomatoes, zucchini and other plants, in addition to the usual flower baskets on Mother’s Day.
And they’re offering adult educational programs to promote healthy living and eating.
“We’re a lot more than just a coffee house,” he added. “It’s a high-end coffee and tea house experience.”
The shop is run only by them, which allows the owners a certain level of control over their business. Oh, and they’re both professional athletes — Gracey a cyclist, Woolsey a snowshoer.
“We wear a lot of hats here,” Gracey said, “and it’s challenging because it doesn’t leave a whole lot of time for us to do the things we would normally do.”
The Greenhouse Brew opens up again today after a holiday hiatus. The shop is otherwise open from 7 a.m. to 2 p.m. Monday through Friday, and from 8 a.m. to 1 p.m. Saturday. They are closed Sunday.
The original intent of opening the store was to offer people from all different dietary interests a place to eat. While that brings a challenge in itself, the real challenge, Gracey said, is “to get people excited in something much more than good food and good coffee.”
“We’re here to not just serve food and coffee,” Gracey said. “We’re here to educate and empower.”
Contact reporter Joseph Labernik at 315-792-4995 or follow him on Twitter (@OD_Labernik).