As online shopping has taken over, people are turning to grocery delivery services to take the pressure off going to the store.
In light of that, a popular delivery service has expanded to Rome and some of the surrounding areas, allowing people to order their groceries, have them picked out, bagged and delivered — for a fee, of course.
Instacart launched in the area Wednesday and serves stores such as Tops Friendly Markets, Price Chopper, CVS and PriceRite, according to a news release from the company.
“Over the past year we’ve seen incredible demand in the Rome area,” said Dave Osborne, senior regional director, in a news release. “Expansion into Rome gives us an opportunity to expand service in the New York market. We’re also excited to build a world class shopper community, where we can offer fun and flexible income earning opportunities for our shoppers, who ultimately deliver this amazing service to the community.”
The delivery area covers more than 69,000 households in Rome, Utica, Marcy, Lake Delta, Floyd, Chadwicks, Clark Mills, Kirkland, Clinton, New Hartford, Washington Mills, New York Mills, Oriskany, Stittville, Westmoreland, Whitesboro, Walesville and Yorkville.
Customers can start by going online or getting the Instacart mobile app on their phone. Once logged in, users select their location and store, add items and then choose a delivery window — within one hour, within two hours, or up to five days in advance — and then check out.
From there, an Instacart shopper accepts the order on a smartphone, uses the app to pick out the correct items and then delivers the order to the customer in the designated delivery timeframe.
For orders of $35 or more, the delivery fee is $5.99, but there also is an Instacart Express membership, which allows unlimited, free same-day delivery on orders of $35 or more. That membership is $14.99 a month or $149 a year, the release said.
First-time users can use the code HEYROME at checkout to get $20 off an order of $35 or more, plus free first-time delivery.
The service also hopes to hire more than 100 new shoppers in the area.
Contact reporter Samantha Madison at 315-792-5015 or follow her on Twitter (@OD_Madison).