99.1 TONY-FM hit the Utica airwaves Thursday morning.
TONY-FM is a new local radio station with the motto, "we play everything!"
The station will feature a wide variety of musical genres and artists, from Billy Joel to America to Van Halen to Depeche Mode to Wham! and Adam Ant.
According to a news release, the playlist promises to be "packed with surprises."
The station kicked off at 11 a.m. Thursday with an 10,000 song streak with no interruptions.
"Listening ti TONY-FM is going to be wild. You will never know what's coming up next! There will be a different type of music on the air with each song that is played, plus crazy songs popping up that no other radio in the market plays," Galaxy Communications President and CEO Ed Levine said.
99.1 TONY-FM is locally owned and operated by Galaxy Communications, with studios in the Landmarc Building in downtown Utica.
The frequency was broadcasting ESPN Radio which can still be heard at 1310 AM in Utica, 1350 AM in Rome and 1230 AM in Little Falls.