Gov. Andrew Cuomo today signed the so-called "brunch bill," allowing restaurants to sell alcohol earlier on Sunday mornings.

Gov. Andrew Cuomo today signed the so-called "brunch bill," allowing restaurants to sell alcohol earlier on Sunday mornings.

Under the new law, restaurants will be able to begin serving alcohol at 10 a.m. Sunday instead of noon.

“With the increasing popularity of Sunday brunch, it’s time that customers have the opportunity to raise a glass, and enjoy a mimosa or a bloody Mary with their meal," state Assemblyman Anthony Brindisi, D-Utica, said in a statement regarding the change. "I supported the Sunday Brunch Bill in the State Assembly, because it is going to help a number of restaurants and taverns in the Mohawk Valley region."

Brinidsi called the change and others made to the state's alcohol sales law "common-sense measures" and said many businesses have been asking for them for years.

Other changes under the new legislation include:

* Restaurants with liquor licenses located outside of New York City will be able to apply for special permits, limited to 12 per year, to sell alcohol starting at 8 a.m. on Sundays.

* The law combines craft manufacturing licenses into one application to reduce paperwork for small businesses

* Wineries can now sell wine in growlers and allow customers to take home partially finished bottles.

* Liquor stores can now sell gift wrapping and gift bags to their customers.